Culture, subculture & cross-culture assignment

Write a 1 pg summary  of  What went wrong?  In your  explanation  list* & describe 

the specific the cultural, subculture or cross-culture behavioral concepts  (covered in the lecture slides) on display in  this video.

 *Denote each behavioral concept in your summary by highlighting or using bold print.

Note: The more behavioral concepts you find & describe the higher your pts. 

Video: DoneWithDove: Racist soap ad creates social media furor 

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