Describing an ad – the ethos of the governor atiyeh

 Choose 4 specific details about the Gov. and explain what those details suggest about the ethos (character/qualities/authority/etc…) of him.  In this response, you will look at 4 specific aspects that the ad presents of the Governor like his image and the copy (the words) and make an argument about how each specific aspect is meant to persuade the audience (the reader/viewer of the ad).  

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