For this discussion, you will examine the healthcare consumer and consider how healthcare marketers select and target a particular market. You will also examine how healthcare marketers consider both internal and external stakeholders as they develop their marketing efforts.
- How do healthcare marketers select and communicate to their target market?
- How do healthcare marketers consider internal stakeholders (employees, doctors, administration, etc.) in their marketing efforts?
- How do healthcare marketers consider external stakeholders (legislators, public health officials, etc.) in their marketing efforts?
- How will you consider internal and external stakeholders in your marketing and communication plan?