Marketing plan | GB601 | Indiana University-Purdue University at Indianapolis


  •  submit a specific marketing plan that contains a:
    • Core unified message
    • Specific messages to the target customer in each of the countries you are selling into
    • Plan for how you will measure the results of your plan.

Here are some of the things to include. The countries are the US and Amsterdam and we are selling recreation bikes. A comfort pedal winged pedal was designed for the recreational bike, rugged and traveler pedal for mountain bike and an aero pedal for the speed bike. 

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